Panel: DeuPree / Johnson / Frye (Feedburner) / Levin

Currently at least 75 million consumers and business people in the USA and UK. Only 17-32% actually know they’re using RSS

http://www.marketingsherpa.com/
http://www.feedburner.com/

Frye:
2003 RSS use: blogs
2005 RSS use: Podcasts / Commercial Customers / Other Peer Produced Content (bit torrent, etc.) / Web Services / Watchlists / Blogs

Feed items are getting a life outside of their parent RSS feeds.

• news filters
• spliced feeds
• personal aggregators
• resysndication
• blogs of remixed feeds

How do you retain attribution of your content when you publish with RSS? How do you even know when people are even doing that?

Johnson: If you have a podcast, have at least one RSS feed with all podcasts included, not just the last 5 or ten. Some people may not have heard your stuff before, and may be interested in all of them.

Problems with RSS: Tracking is hard, most filter out javascript due to security, give up all presentation control.

Frye: A lot of publishers don’t understand that their content will be getting republished.

DeuPree: Bloglines currently crawls over two million feeds, over five million articles a day. 1.5 billion articles in their index.

Other than blogs: podcasts, videos, photos, classified serches, advertisements, product newsletters, package tracking, calendard & lists, education, group conversations.

Can tell what the top links and converations. Like pubsub, can see whatever posts are being posted about a particular topic.
(Lots of crap getting added to del.icio.us during this panel. But in a good way.)