I’ve spent most of the day studying for my Strategic Management final, even going as far as missing most of today’s delightful Packers/Vikings game. Anyway, I wanted to pass along what I think are the greatest two sentences in Management Strategy by Alfred Marcus (a great book, by the way), which I’ll pass along without any context whatsoever:

Personalities now cross from MTV to CBS. The Janet Jackson Super Bowl fiasco showed the risks of this strategy.