Peter Morville – Lemur and Polar Bear books from O’Reilly.
Most information architecture is handled by people who don’t even know that phrase.
One thing learned over decades is that it’s important to provide multiple routes to the same information.
One of the biggest problems on sites today is search. We need a systemic approach to the search problem.
What does the word usability mean? Now almost synonymous with quality. Other elements, defined by Morville:
- can people find your website
- can people find their way around your website
- can they find your products despite your website
- credible – what are the design elements that lead to people believing you and trusting you? If it’s well organized and designed, people will trust you more.
- valuable – Need to be focused on user experience, but also at the same time benefit the sponsor.
- desirable – Something that people find attractive and want to use. People like pretty things.
Being higher in Google search influences people’s trust. The higher you are, the more people often trust you.
Moreville has worked with Cancer.gov. Site wanted to improve people being able to find things from the homepage. Moreville started to ask how people get there in the first place. They said, don’t worry, we’re number one or two in Google. People searching cancer got the homepage, but so did people searching for breast cancer, skin cancer and prostate cancer. Many of those searches got sites for drug companies.
Any architect, either in physical or virtual spaces, has to have one foot in the past and one foot in the future. “In some sense we’re always designing the legacy systems of tomorrow.”
Def: Ambient Findability: The ability to find anyone or anything from anywhere at anytime.
A wealth of information creates a poverty of attention. – Herbert Simon, Nobel Laureate Economist.
In a world where it is so hard to get attention of our customers, shouldn’t we make it as easy for them to find what they need when they need it? (As opposed to pushing stuff towards customers.)
In a world where we can chose our news, how should we make our decisions?
We’re starting to import vast amounts of information of our physical worlds into virtual ones. Google earth, for example. Cisco Wireless Location Appliance — helps hospitals find their wheelchairs. Hospitals are unable to find between 10 to 15 percent of the devices they own. Wrist watch with GPS to track your kid.
Look at “The Transparent Society” by David Brin.
How do we make bigger, more findable needles when there are more haystacks. It’s not going to be BOB from Microsoft, or anything that followed it that’s kind of like it. Or information visualization. Or Google Earth.
How can we improve Google Maps? It’ll get you there, but it usually won’t be the best route, or take into account traffic, weather, etc. We’ll have to bring user interaction into the solution. And in many cases “Don’t make me think” is going to become more important.
Who will save us? Revenge of the librarians and metadata.
The old way creates a tree. The new rakes leaves together. Folksonomies vs. Taxonomies. The leaves get burried and rot.
Holy crap, he just pulled up How Buildings Learn by Brand referencing Pace Layering. Fast: Fashion and art and commerce to slow, culture and nature.
Categories have to start to emerge. Look at categories in Flickr.
How do we find the unknown unknowns? IE, the stuff we don’t know we don’t know?
Look into IBM’s public image monitoring solution. Help companies monitor who’s saying what about you and what trends are emerging.
This is the future: [________________] [GO]
Search is the new interface of commerce, goverment, etc. And that’s only going to grow. But the end of the search is only the end of the serach for the engine, but the beginning of the search for the user.